Industrial Manufacture
Industrial Manufacturing Solution
Help enterprises identify and follow up key decision makers in time through technology, shorten single order cycle
Improve conversion rate, attract and retain customers with reduced efforts.
Industry Status and Pain Points
For To B enterprises with long purchase cycles, customers need to go through multi-stage and multi-faceted considerations such as demand confirmation, product recognition, product conformity determination, cost or budget consideration, and even brand reputation before deciding to place an order. Long-term cue follow-up only relies on the promotion of sales team, resulting in low efficiency and other problems.Introduce automatic marketing, cultivate and incubate sales cues through technical means, significantly improve the efficiency of cue follow-up and greatly cut labour cost.
销售线索分散
各渠道销售线索分散管理，用户行为无法得到有效追踪，无一体化平台进行管理。
Industrial Manufacturing Solution
Omni-channel Customer Integration
Integrate multi-channel customer sources, such as registered users of official website, fans of WeChat service number, H5/small program users, and users of offline activities to retain capital, in conjunction with enterprises' own business scenarios.
A complete pool of enterprise leads is established through identity recognition merging.
Read
Percentage: 5%
Download
Percentage: 15%
Form
Percentage: 15%
Offline event regsiter
Percentage: 20%
Efficient Identification of Cue Value and Hierarchical Management
Predict user's demand preference and decision-making value, design cue scoring and automatic cultivation process according to user source, browsing preference, browsing channel, browsing frequency, industry and profession, etc. as filled in the form. Marketing department shall directly utilize relevant data to distinguish high-quality cues, and transfer them to sales department for manual follow-up, and the rest cues are subject to hierarchical management.
Automated Marketing Scenario to Improve Operation Efficiency
From registration, check-in, conference interaction, questionnaire feedback to a complete process, and continuous cultivation after the meeting, the entire process is automated.
Automated triggering of product emails that may be of interest to potential customers, generating interactive behaviors that alert sales to follow up
By understanding the reasons for not signing the order, try to win back the potential customers and facilitate the order.
Nurture customers to familiarize themselves with product performance and increase stickiness with continued use
System automation triggers contract expiration reminders, reducing human intervention and improving renewal conversion efficiency
Authority Management to Cover Risk Management and Flexible Collaboration
Focus on current hit topics, adapt to actual consumer scenarios, and create social scenario marketing. H5&customized mini-app development, upgrade O2O interactive experience;Advertising via Wechat moments, KOL promotion, etc.
H5 & Mini Program custom development, O2O interactive experience upgrade;
WeChat Moments ads, KOL promotion, etc.
Industrial Manufacturing Marketing Cases
China Marketing Solutions
Channel usage: SMS, WeChat, WeChat Small Program, 5G SMS
- Product Promotion and Case Studies: Regularly push new industrial manufacturing products and their application cases through WeChat public number, combined with WeChat small program to show detailed information of the products, and provide the entrance for booking trial or consulting.
- Lead Acquisition and Account Management: With the 5G SMS promotion product technology upgrade, combined with links for online booking and consultation, while potential customer information can be generated through WeChat applets for easy follow-up.
- VIP service for major customers: Regularly push technical support, maintenance guide and customized solutions for important customers through SMS and WeChat public number to enhance customer stickiness.
Overseas Marketing Program
Channel usage: email, SMS, WhatsApp, Facebook, LinkedIn
- Email Marketing for International Customers: For international customers in industrial companies, product brochures, technical white papers and success stories are sent by email with an invitation to register for online seminars or product demonstrations.
- LinkedIn B2Bgeneralization: Branding on LinkedIn, publishing industry insights, product use cases, and connecting with top corporate decision makers to expand business reach.
- WhatsAppCustomer Communication: Provide instant technical support and consulting services to international customers via WhatsApp, as well as push product updates and training opportunities to build long-term relationships.
Overseas markets (transnational cooperation)
Channel usage: email, Facebook, Instagram, TikTok
- Global Exhibition Promotion: Push the company's upcoming participation in global industrial exhibitions through emails and social media channels for customers in overseas markets, combined with Facebook and Instagram live broadcasts of the exhibition situation and product demonstrations.
- TikTokBrand Story Promotion: Publish short videos via TikTok to showcase the company's production lines and advanced technology, highlighting leadership in the industry and increasing global brand awareness.
Marketing Campaign
A Certain Industrial Manufacturing Enterprise: Skillfully Using Mini-Programs to Break the Traditional Manufacturing Industry’s Marketing Curse.
This is a universal marketing crazy era, for enterprises is also the same, whether the supply side or the demand side, one after another innovation quietly staged. This industrial manufacturing enterprises for us to show a manufacturing enterprise marketing ingenuity, the so-called four two pounds, with a small investment pry big returns, and ultimately for B2B enterprises to open a new path of marketing.
Omni-channel Customer Integration
Create a complete pool of enterprise leads through identity consolidation