ChatGPT, as a globally trending topic, has even impressed Bill Gates, who marveled at its significant historical impact, stating that this artificial intelligence technology is as monumental as the internet and...
Another Honor | Webpower Wins the "Best SCRM Product Award" at the 4th Unique Awards!
In early spring 2023, the winners of the 4th Unique Awards were officially announced. Webpower has won once again! Webpower submitted...
Webpower Wins the Bronze Award in the "Digital Group · SCRM Private Domain Marketing" Category at the 2022 Morketing "Lingmou Awards"!
In late December 2022, the Morketing "Lingmou Awards" online ceremony officially unveiled the 2022 Morketing Aw...
European Automotive Brand Masters WeChat Marketing, Significant Increase in High-Value Prospects
Customer Background This brand is a world-renowned automobile brand. In 2019, it launched a new model and, after entering the Chinese market, aimed to do more through the WeChat ecosystem to...
Adapting to Change: 5 Major Marketing Trends for 2023
The recent Qatar World Cup has become a trending topic, with social media feeds flooded with updates on the latest matches. Just like football strategies need to adapt to the situation and the opponents...
Salesforce Withdraws from China! How Can Local Digital Marketers Offer Top-notch Alternatives?
The news that the world's largest SaaS giant, Salesforce, is "withdrawing from China" has surely reached everyone by now. Many peers are eager and planning to...
New Ideas! Retail Brand Mid-Autumn Marketing Strategy Summary
By my calculations, there's still more than half a month until Mid-Autumn Festival, but this doesn't stop retail brands from rushing to be early birds. They're probably thinking: if I start early enough, I can outpace the competition!
B2B Enterprise Special: How to Achieve "Customer-Centric" Marketing in 2022
In the past, when we talked about the pain points B2B enterprises encounter in digital transformation, we always mentioned the inability to track specific customer actions effectively and the inability to set different scenarios accordingly...
Is private domain operation just traffic? No, it's an ecosystem!
Private domain operation is no longer confined to small-scale layouts within WeChat. It involves creating a comprehensive brand-owned private domain ecosystem that integrates online and offline, and public domains.
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High customer acquisition costs, low channel ROI, poor results after reaching users, missing business scenarios and links, long idle periods for store live streaming... These are issues that have long troubled many beauty and personal care businesses...