With the impact of the digital wave, industrial manufacturing enterprises are being forced to transform their business models. The longstanding marketing challenges of B2B enterprises are becoming increasingly prominent, making digital transformation an urgent necessity...
Highlights | WP×Huawei Cloud, Interpretation of MA Localization Trend in B2B Industry
At the 2022 "Huawei Cloud Enterprise Festival," Jimmy Hu, General Manager of Digital Marketing at Webpower, was invited to share his insights on B2B...
Salesforce Withdraws from China! How Can Local Digital Marketers Offer Top-notch Alternatives?
The news that the world's largest SaaS giant, Salesforce, is "withdrawing from China" has surely reached everyone by now. Many peers are eager and planning to...
As offline activities gradually recover, what can marketing automation bring to the marketing department?
During the days when offline activities were suspended, Webpower continued to connect and interact with everyone through online live streaming. Now, as offline activities begin to gradually recover, the days when we can meet face-to-face are finally...
B2B Enterprise Special: How to Achieve "Customer-Centric" Marketing in 2022
In the past, when we talked about the pain points B2B enterprises encounter in digital transformation, we always mentioned the inability to track specific customer actions effectively and the inability to set different scenarios accordingly...
How to improve email deliverability rates for bulk emails?
To improve email deliverability rates, I can currently think of three methods: trimming the email list, precise targeting of users, and testing and optimizing the sending strategy...
Why is it essential for cross-border e-commerce to engage in email marketing?
Recently, those involved in cross-border e-commerce probably know that Amazon suddenly suspended several major sellers' accounts. On May 20th, Amazon responded, clearly stating that the suspensions were due to review manipulation (fake reviews).
How do marketers resist the grind of 996? Of course, with [Marketing Automation]!
Undeniably, there are many dimensions to marketing optimization. Why choose marketing automation? Before answering this question, consider another question: If a company...
App Growing: Seven Automated Marketing Journeys, Marketing is Going AI
App Growing is a mobile marketing data analysis platform launched by Youmi Technology for mobile marketing advertisers, agencies, and advertising media...