With the impact of the digital wave, industrial manufacturing enterprises are being forced to transform their business models. The longstanding marketing challenges of B2B enterprises are becoming increasingly prominent, making digital transformation an urgent necessity...
At the 2022 "Huawei Cloud Enterprise Festival," Jimmy Hu, General Manager of Digital Marketing at Webpower, was invited to share his insights on B2B...
It's here! It's here! "The Double 11 of the Cloud Service World"! "The Carnival of the B2B Field"! The annual "Happy Mega Sale" from Huawei Cloud, a leading force in the tech industry — 8 […]
During the days when offline activities were suspended, Webpower continued to connect and interact with everyone through online live streaming. Now, as offline activities begin to gradually recover, the days when we can meet face-to-face are finally...
Entering 2022, due to special factors, B2B enterprises face the difficult situation of having to reduce their overall marketing budgets...
"In times of turbulence, the greatest danger is not the turbulence itself, but acting with yesterday's logic." — Peter Drucker, *Managing in Turbulent Times* 2020, turbulence...
In the past, when we talked about the pain points B2B enterprises encounter in digital transformation, we always mentioned the inability to track specific customer actions effectively and the inability to set different scenarios accordingly...
For the B2B industry, email, websites, and search have always been its main marketing channels. With the continuous development of digital marketing, B2B marketing trends...