In the past, when we talked about the pain points B2B enterprises encounter in digital transformation, we always mentioned the inability to track specific customer actions effectively and the inability to set different scenarios accordingly...
Is private domain operation just traffic? No, it's an ecosystem!
Private domain operation is no longer confined to small-scale layouts within WeChat. It involves creating a comprehensive brand-owned private domain ecosystem that integrates online and offline, and public domains.
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High customer acquisition costs, low channel ROI, poor results after reaching users, missing business scenarios and links, long idle periods for store live streaming... These are issues that have long troubled many beauty and personal care businesses...