How Do Marketers "Engage" Consumers?

Allegedly:

Today's push might be an overwhelming hit for marketers.

Today's push might also save marketers from dire straits.

......

For marketers, falling in love is all about being at the right time and place,

offering the right product to the right user in the right way.

From then on, it's love at first sight, like wind and sand entwined, meandering together to the ends of the earth.

The market changes brought by this pandemic are indeed a major test for marketers' love strategies!

It's time to test marketers' ability to "engage" consumers!

Change #1:

"It's so tough for me right now."

"I can't see it, I can't touch it, and I can't sell it either."

"The existing offline plans and related marketing activities have all gone down the drain!"

Can't meet dear customers face-to-face or hand-in-hand; is it really impossible to spark a relationship now?

Of course not! Smart business leaders and marketers understand that every crisis is an opportunity for transformation!

In the midst of the pandemic, it is the perfect time to go digital. Ignoring online marketing, delaying the digital transformation of your business, and not understanding MarTech means you're missing out on more than just an opportunity—you're missing out on an entire era.

How do you fit an elephant into a refrigerator? In three steps.

The digital transformation of a business is just as straightforward.

• Firstly, businesses need to develop robust IT capabilities, creating an automated and real-time data analytics engine to handle intricate and voluminous data.
• Secondly, break down data silos by building a new business architecture and a comprehensive operational system. Connect supply chain, finance, production, and marketing through a data platform, ensuring seamless data flow within the organization.
• Finally, create an entirely new digital environment by completing the digital transformation of business processes, organizational structure, technology management, corporate culture, and workforce. Integrate marketing, technology, and management to enter the era of intelligent marketing.

Change #2:

"Previously, the most demanding was a 9-9-6 schedule, but now it's 0-0-7..."

"Remote work makes me crash faster than the office systems do."

Working from home has made many people too comfortable, sapping their motivation to get up and hustle, leading to a noticeable drop in work efficiency.

Could it be... that love is lost?

Of course not! Smart business leaders and marketers are adept at using little geniuses (tools and strategies) to their advantage!

During the pandemic, the pain points of users are the breakthrough points for marketers.

When it comes to remote work, in addition to ensuring efficient and smooth communication, it is also important to enhance the work efficiency of team members.

In addition to the commonly used tools like DingTalk, WeChat, WeCom, Zoom, Alltime Cloud, Shimo Docs, and Tencent Docs, the office tool that can achieve enterprise marketing automation—Dmartech—is definitely worth having.

With robust system support, you no longer have to worry about cloud service system lagging/freezing/crashing at critical moments!

Intelligent marketing work scenarios can control the frequency of sending, reduce over-marketing, simplify the approval process, and are more suitable for remote work, perfectly enhancing work efficiency.

Achieve marketing automation, and even while lying at home, you can quickly understand customer needs, automatically filter business opportunities, identify true potential clients, and promote sales effortlessly! Get promoted, receive raises, and reach the pinnacle of your career!

Change Three:

"Not concerned with anything except alcohol/masks"

The best gift to express love this year is likely a mask! The pharmaceutical and medical industry is definitely the center of everyone's attention.

What to do if there are no masks?

Don't worry, smart business managers and marketers know how to cater to people's preferences!

Since the outbreak of the pandemic, many online platforms have launched activities such as free mask giveaways and mask purchase promotions. Through leverage marketing, they have not only quickly accumulated customers but also achieved strong word-of-mouth publicity!

Give whatever is needed; nurturing relationships online during the pandemic, and meeting in person once it's over. This strategy is a guaranteed win!

Change Four:

"The most beautiful flower on the grassland, the red Saringa..."

"After cold noodles, cakes have recently become popular."

Staying at home to fight the epidemic, bored people have started scrolling through Douyin, Kuaishou, Weibo... learning fitness, learning to cook. The traffic on short video platforms has surged, and the time left for you is running out.

It seems you have already lost him.

No way, smart business managers and marketers are steadfast guardians of true love!

When you realize that the underlying logic of private domain traffic is to focus on the refined operation of users, emphasizing user retention, conversion, repurchase, and sharing throughout the entire lifecycle, then Dmartech is your ultimate trump card!

Dmartech leverages powerful data analysis capabilities to gain a comprehensive understanding of consumers and uses innovative marketing technology to predict consumer intentions. Whether it's data insights or marketing strategies, it can respond quickly and timely.

With such amazing "mind-reading" abilities, winning him back is easy!

Some say, "Digital marketing is like high school romance; everyone talks about it, but only a few are actually doing it."

I hope every marketer can have a meaningful relationship with users, striving to understand and impress them, winning their hearts and building a lifelong bond with customers.

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