Social-CRM

Social-CRM Management Platform

Compared with the traditional CRM system, SCRM (Social CRM) is a full domain customer management system centered on marketing interaction, which is more inclined to the operation and management of socialized fans, especially the support of WeChat ecological fan operation needs.

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Omni-Channel Customer Management

Open up the customer's omni-channel touchpoints (e-commerce, stores, official website, WeChat, App, small programs, offline activities, product packaging, etc.), and pool omni-channel data through unified identity management to form a multi-dimensional user data portrait, including customer attributes, life cycle stages, value assessment, activity, labels, behavioral timeline and other panoramic portraits of users.

  • What's the next step after identifying the right user?

Unified management of social interactions

One-stop centralized management of customer's social marketing touchpoints, such as WeChat Graphic, WePage H5, Forms, Email Templates, SMS Templates, App Push and so on. Equipped with a rich content template library, no need to design, quickly realize large-scale customer reach. It also supports personalized dynamic content, which can easily meet the needs of thousands of people.

  • Free download: 50,000-word marketing content essence (strategy + practical manual)

WeChat SCRM Operation

One Item, One Code (Computing)

Help brands and fans realize data traceability across online and offline, with batch setting of QR codes.

WeChat 48 hours

Automated process setup and operation of the 48-hour golden conversion cycle for new fans

Personalized Menu

Personalized and customized WeChat menus can be displayed for different types of WeChat fans

WeChat Card Coupon

Manage the collection, transfer, and write-off of discount, redemption, coupon, and other types of cards and vouchers.

Merchant Center

Unified management of transaction orders, commodities, WeChat red packets, etc. within the social platform system.

WeChat Membership Management

Perfect membership marketing system, and can be connected to other third-party membership management system.

Dialog capabilities of the Service

Support for Dialog Capability (formerly WeChat Shopping Assistant), Data Docking and Interfacing

WeChat Marketing Campaign

Social media-based sharing fission campaigns and all-hands promotions

  • One Item, One Code (Computing) Help brands and fans realize data traceability across online and offline, with batch setting of QR codes.
  • WeChat 48 hours Automated process setup and operation of the 48-hour golden conversion cycle for new fans
  • Personalized Menu Personalized and customized WeChat menus can be displayed for different types of WeChat fans
  • WeChat Card Coupon Manage the collection, transfer, and write-off of discount, redemption, coupon, and other types of cards and vouchers.
  • Merchant Center Unified management of transaction orders, commodities, WeChat red packets, etc. within the social platform system.
  • WeChat Membership Management Perfect membership marketing system, and can be connected to other third-party membership management system.
  • Dialog capabilities of the Service Support for Dialog Capability (formerly WeChat Shopping Assistant), Data Docking and Interfacing
  • WeChat Marketing Campaign Social media-based sharing fission campaigns and all-hands promotions

WeChat Marketing Automation

Help users build a full-area Social-CRM solution based on CDP customer data platform + MA marketing automation, which can be docked with mainstream advertisement placement platforms for intelligent advertisement placement management and effect optimization. The automated journey design based on consumer lifecycle realizes Always-on uninterrupted marketing operation and content marketing management. It can also be connected to other third-party traditional CRM systems, which makes the implementation of the solution easy and fast.

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Marketing Campaign

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