Blockbuster: "2022 WeChat Private Domain Operations White Paper for B2B Enterprises" — How to Tap into a Market of 500 Million Users!
Entering 2022, due to special factors, B2B enterprises face the difficult situation of having to reduce their overall marketing budgets.
How to further amplify the advantages and effectiveness of online marketing with limited budgets is a common challenge faced by all B2B enterprises. After extensive observation and exploration, Webpower has summarized its findings in the "2022 WeChat Private Domain Operations White Paper for B2B Enterprises". This white paper addresses the prevalent challenges faced by domestic B2B enterprises and offers some bold predictions and recommendations.
Click the image below to download the "2022 WeChat Private Domain Operations White Paper for B2B Enterprises" for free now.
Entering 2022, the market growth has slowed down, and nearly all brands are facing harsher survival competition, with B2B enterprises being in an especially challenging situation.
At the beginning of 2022, Webpower conducted a random survey of a batch of B2B enterprises:
About 40% of these enterprises began increasing their marketing budgets at the start of 2021 to counter shrinking revenues. More than 80% of the surveyed B2B enterprises indicated that they have already increased or plan to increase their share of online marketing and are actively pursuing digital marketing transformations.
Among these efforts, private domain marketing based on SCRM operations has become a key focus of innovation for many B2B enterprises.
Among the surveyed enterprises, more than 68% indicated that they have already integrated with a CRM system and initiated private domain operations. Of the remaining 32% of surveyed B2B enterprises, approximately 80% expressed that they feel the pressure from their industry competitors' private domain marketing.
Globally, regardless of the nature of the enterprise, digital transformation in marketing is an inevitable trend.
Take the North American market as an example. Reports indicate that from 2020 to the end of 2021, the percentage of enterprises undergoing digital transformation in marketing increased from 69% to 91%.
Therefore, we have reason to believe that in the next 5 years, digital marketing will sweep across the globe! ``
1. Super Touchpoints in B2B Enterprise Marketing ``
It must be said that due to their inherent characteristics, B2B enterprises indeed have inherent disadvantages compared to B2C enterprises in digital transformation and private domain operations. The fundamental reason lies in the "lack of close connection with users."
Traditional B2B enterprise marketing, primarily relying on EDM and SMS as touchpoints, has always appeared somewhat limited. Nowadays, thanks to the prosperity of social platforms, marketing models centered around the WeChat ecosystem have gained significant favor. In particular, the continuous improvement of WeChat Work (WeCom) harbors immense marketing opportunities.
According to data released in the 2021 WeChat Open Class PRO: WeChat Work (WeCom) connects over 10 million real enterprises and organizations, has more than 180 million active users, and connects with over 500 million active WeChat users!
Therefore, utilizing specialized WeChat Work (WeCom) operation tools to reach the readily accessible 500 million users and convert them into private domain traffic will be a crucial online marketing strategy for B2B enterprises.
Want to learn more about future growth strategies for B2B WeChat private domain operations over the next 5 years? Click the card below to download the "2022 WeChat Private Domain Operations White Paper for B2B Enterprises":
2. WeChat Work Marketing Blueprint for B2B Enterprises
As a super touchpoint for B2B enterprises to connect with users, WeChat Work (WeCom) has undergone three iterations, refining the essential functions needed for business operations and connecting various internal and external directions. This makes the task of converting users into private domain traffic more efficient and convenient.
In the process of conducting private domain marketing with WeChat Work (WeCom), the conversion step from visitor to potential customer (lead) is particularly crucial. Examining the entire user lifecycle, from visitor to lead and finally to SQL (Sales Qualified Lead) or MQL (Marketing Qualified Lead) conversion into a deal, the initial user experience is vital for subsequent cooperation.
Therefore, beyond leveraging the inherent functionalities of WeChat Work (WeCom), connecting it with a marketing automation system to expand the marketing funnel and enrich user experience is an advanced strategy that many B2B enterprises overlook.
To this end, we have specially created the "B2B WeChat Work + Marketing Automation Global Blueprint" to help B2B enterprises quickly grasp the logic of new-stage online marketing strategies:
At the same time, we take a WeChat live forum event operation as an example, to show you in detail how B2B enterprise WeChat can help online marketing.Those interested can click the card below to download the free "2022, B2B Enterprise WeChat Private Domain Operation White Paper" for case details:
3. Practical WeChat Marketing for B2B Enterprises ``
Mastering the use of WeChat Work (WeCom) and marketing automation tools to fully understand users is the key to open-source solutions for B2B online marketing moving forward. Skillfully utilizing personalized tools plays a crucial role in reducing marketing costs
In the daily execution of marketing activities, enterprises often face practical challenges such as "difficulties in channel monitoring," "complexities in data processing," "lack of decision-making basis," and "integration issues between WeChat and marketing automation platforms."
To address these challenges, Webpower has developed an auxiliary tool called "Interactive Center," which makes the integration between WeChat and marketing automation platforms more seamless, providing a smoother user experience.
The "Interactive Center" tool can specifically accomplish the following:
- One-click transition to mini-program forms;
- Customized lead capture form pages;
- Generate mini-program codes and short links post-publication, which can be used for SMS redirects, WeChat articles, and more;
- Integrate with WeChat Work assistant to automatically funnel users who leave their information into WeChat Work;
- Customization of subsequent marketing journeys, generation of user tags, and automatic triggering of email marketing campaigns.
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To learn how the "Interactive Center" tool, WeChat Work, and marketing automation can collectively achieve B2B enterprise marketing KPIs, click the card below to download the "2022 WeChat Private Domain Operations White Paper for B2B Enterprises" for free and get more details:
Conclusion:
At present, B2B marketers are constantly faced with high expectations and challenges. The B2B marketing ecosystem in China remains a field with significant growth potential. Actively pursuing digital transformation and effectively utilizing WeChat Work and various marketing automation tools are key to driving future growth for B2B enterprises. ``
To learn more about digital transformation and marketing automation insights for B2B enterprises, stay tuned to Webpower. You can also contact us directly to receive a variety of valuable free resources!
Webpower Smart Marketing
As a one-stop enterprise-level digital marketing service provider, Webpower owns sub-brands such as iDigitalForce and DmartechForce, specializing in areas like marketing automation, SCRM membership marketing, email marketing, and private domain marketing. Through the "Smart Marketing" framework, we help enterprises create a complete marketing loop.We are Webpower
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